OVERVIEW

Avalon Mall is the premiere regional shopping centre in St. John's and Newfoundland and Labrador. It’s the largest enclosed shopping mall in the province and will boast approximately 593,000 square feet of GLA upon completion of a three-year redevelopment project. Avalon Mall is owned and managed by Crombie REIT (“Crombie”).

 

Phase 1 of the $112M project began in 2017 with construction of a new parking structure, providing 875 additional parking spaces for shoppers and visitors. Vehicle access to Kenmount Road was redesigned and realigned, and the redesign and phased renovation of the centre's interior common areas began with contemporary porcelain tile and acoustic ceiling tiles. 

 

Phase 2 includes improvements to entrances and the exterior façade. Interior upgrades continue on the main level and in centre court, corridors, and atriums with upgrades to lighting, ceiling, and tile treatments.  New washroom facilities were completed near the bottom of the food court escalators in 2019. The food court has been expanded with modern finishes, additional seating and furniture, and sorting stations that allow the mall to divert organic waste to an on-site composter.

 

BY THE NUMBERS

FACTS & FIGURES

DEMOGRAPHIC

MALL INFO

 

PRESS RELEASES

FRESH DELIVERY! ST. JOHN'S WELCOMES FIRST LUSH COSMETICS STORE


First retail location in Newfoundland and Labrador offers fresh, high-quality vegetarian products to benefit body and soul. Lush Fresh Handmade Cosmetics, the British born ethical cosmetic deli, which offers skin care, hair care, bath and body luxuries, as well as creative gift ideas is preparing for the launch of its first store in St. John's at Avalon Mall early this summer. The 1777 sq. ft. cosmetic heaven will be the first to market in Newfoundland, bringing Lushs’ portfolio of stores to a total of 251 stores across North America. The interactive nature of a Lush store is incredibly unique to the beauty world. As a self-appointed cosmetic grocer, Lush uses the freshest organic fruit, vegetables and essential oils to create the finest beauty cuisine. Whilst in store, customers are encouraged to choose their cosmetics personally from the fresh cleansing rolls at the skin care bar, piles of fragrant Bath Bombs, bars of solid shampoo, or from the fresh face masks displayed on ice. To help further assist customers, live product demonstrations are conducted in store as well as complementary skin and hair consultation. Alyssa Gates, Lush Cosmetics Director of Real Estate: “It is with great pleasure that we announce the opening of the new Lush Cosmetics store at Avalon Mall,” “The new location signifies another milestone for Lush and we are excited to finally offer the customers of Newfoundland our unparalleled selection of Fresh Handmade Cosmetics.” With over 900 locations worldwide and more on the way this year, Lush continues to create eco-friendly stores with a goal of having the least possible impact on the environment while producing innovative products. Almost half of Lush’s product range is sold completely unpackaged, or as Lush calls it, naked and none of its ingredients or products have or will ever be tested on animals. Lush is committed to inspiring customers and prides itself on being a community focused retailer, actively supporting local charities, community groups and care organizations, via its Charity Pot program. Since our Charity Pot program (whereby 100% of sales price of Charity Pot lotion minus taxes is given) was first launched in 2007, we have donated an incredible $34 million to more than 2500 grassroots organizations in 42 countries supporting environmental justice, animal protection and human rights. Lush Avalon Mall: 48 Kenmount Rd, St. John's, NL A1B 1W3 1777 square feet Opening early summer 2019 About Lush Fresh Handmade Cosmetics: Lush Fresh Handmade Cosmetics are purveyors of good, clean fun. They offer luxurious and ethical skincare, haircare and bath indulgences, as well as unique gifts loaded with fragrant and effective products. Since its North American debut in 1996, Lush has placed an emphasis on fresh, high-quality ingredients like fruits and vegetables, fine essential oils and rich butters, and operates a strict policy against animal testing. 100% of Lush products are vegetarian, and about 85 % are vegan, 40% preservative-free and 35% unpackaged. Lush supports Fair Trade, Community Trade and charitable initiatives ensuring each product produced makes a positive impact on the world. Lush has more than 250 locations across North America. Learn more at www.lush.ca CONTACT pr@lush.com




CROMBIE REIT KICKS OFF AVALON MALL REDEVELOPMENT


610 East River Road, Suite 200 | New Glasgow, Nova Scotia, Canada | B2H 3S2
FOR IMMEDIATE RELEASE
May 8, 2017

St. John’s, NL – Crombie Real Estate Investment Trust (“Crombie”) has launched a three year capital investment program to enhance Avalon Mall's position as the dominant enclosed mall in Newfoundland and Labrador. Upgrades will enable Avalon Mall to continue to improve tenant mix and increase sales per square foot. The $54.5 million Phase I project coincides with Avalon Mall’s 50th Anniversary, and began in April with construction of a four-level, 875 space parking structure. The project will include a redesign and realignment of Kenmount Road vehicular access, and the redesign and phased renovation of the centre's interior common areas, entrances and exterior facade beginning later this year.
All interior common areas will be transformed with contemporary porcelain tile, acoustic ceiling tiles, and wooden seating. Lighting will be updated to LED linear and recessed downlight fixtures. Natural light will be in abundance, as plans include a clerestory to replace existing skylights. Additional features designed to create an exciting and engaging visitor experience will be finalized and shared later this year. Work will begin on the food court early in 2018, which will receive the same lighting, ceiling, and tile treatments as centre court, corridors, and atriums. While it is too early to discuss new retailers or food court vendors, a new store front design criteria will be implemented during the project that will align with the centre’s modern and simplified new look. Donna Vincent, Marketing Manager at Avalon Mall, believes that these changes will enhance the customer experience when visiting the centre. “We’re grateful for the support our customers have shown us over the past 50 years, and we’re really looking forward to sharing a new and improved Avalon Mall with them,” says Vincent. Crombie is also planning for the redevelopment of an abutting property on Kenmount Road that was purchased in 2012. This redevelopment will improve two aging buildings with new retail space with modern design, provide additional parking, and integrate the redeveloped property with Avalon Mall by significantly improving vehicular and pedestrian connectivity between the two properties. Avalon Mall is a two-level enclosed regional shopping centre located in St. John's, Newfoundland and Labrador. It is the largest enclosed shopping mall in Newfoundland and Labrador at approximately 564,000 square feet of GLA, and is owned and managed by Crombie REIT. For more information on Avalon Mall and their 50th Anniversary events and celebrations, visit shopavalonmall.com. 610 East River Road, Suite 200 | New Glasgow, Nova Scotia, Canada | B2H 3S2 About Crombie REIT
Crombie Real Estate Investment Trust is an open-ended real estate investment trust that currently owns a portfolio of 281 retail and office properties across Canada, comprising approximately 19.1 million square feet. 13 of these properties are located in Newfoundland and Labrador. Crombie’s units trade on the Toronto Stock Exchange (TSX) under the symbol CRR.UN. More information about Crombie can be found at www.crombie.ca. Media Contact
Marcel Elliott
Regional Property and Leasing Manager, Avalon Mall
(709) 753-7144 This news release contains forward-looking information reflecting management’s expectations regarding timing and completion of the agreed sale, final use of proceeds, product supply, attainment of synergies and accretion. The forward-looking statements in this news release are subject to a number of risks and uncertainties that could cause actual events or results to differ materially from current expectations, including satisfaction of various closing conditions and closing adjustments, ability of the purchaser postclosing to effectively fulfill its supply obligations and ability to integrate new product lines. The Company
does not undertake to update any forward-looking statements that may be made from time to time by them or on their behalf other than as required by applicable securities laws.




CINEPLEX ANNOUNCES NEW LOCATION OF THE REC ROOM


Company Set to Open its First Atlantic Canada Location at Avalon Mall in St. John’s TORONTO, ON, (TSX: CGX), February 28, 2018 – Cineplex today announced plans to build a new location of The Rec Room at Avalon Mall in St. John’s, Newfoundland and Labrador. The country’s newest hot-spot for ‘Eats and Entertainment,’ The Rec Room brings together incredible dining experiences with exciting live entertainment and amusement gaming experiences, all under one roof. Scheduled to open in early 2019, the nearly 30,000 square foot dining and entertainment complex will be The Rec Room’s seventh location in Canada and the first to open in Atlantic Canada. “While this new entertainment destination will be adjacent to our Scotiabank Theatre St. John’s, the success of The Rec Room in other Canadian markets proves that Cineplex is about much more than just movies,” said Ellis Jacob, President and CEO at Cineplex. "We are leveraging our industry-leading entertainment, amusement gaming, food & beverage, digital media and operational capabilities to bring an entirely new, technology-enhanced experience to the community. You’re going to love it, St. John’s.” Located at the north side of the shopping centre with access from the corner of Prince Philip Dr. and Kenmount Rd., The Rec Room at Avalon Mall will be popular with young adults and families, while also serving as the ultimate gathering spot for corporate events and parties. Built with the support of Crombie REIT as part of its multi-million dollar redevelopment project, the new location will include:

  • The best in Canadian-inspired cuisine at The Rec Room’s upscale casual dining restaurant as well as its ‘eatertainment-style’ dining options in the games area
  • A massive attractions area where social-seekers can play over 90 amusement games. Credits earned are tracked on RFID wristbands and can be redeemed at a redemption store for fun prizes
  • Classic favourites like air hockey, pool and ping pong as well as large feature attractions, that could include experiences like virtual reality, luxury bowling and axe throwing
  • A bar area where sports fans can grab a drink and catch the game on huge HD screens
  • A guest experience that integrates the latest in technology and gamification coupled with SCENE, Canada’s leading entertainment rewards program
  • A performance space that’s ideal for hosting live entertainment such as musical and comedy acts
  • Multiple private dining rooms that will make it the ultimate gathering spot for celebrations, meetings, corporate events and parties
“We’re thrilled to welcome The Rec Room to Avalon Mall,” said Don Clow, President and CEO for Crombie REIT. “Their model of combining dining with entertainment and gamification complements the elevated visitor experience that we are creating at Avalon Mall through our redevelopment program. This exciting new space will provide fun experiences and will continue to enhance the opportunities to shop and play at Avalon Mall for years to come.” Cineplex plans to open 10-15 new locations of The Rec Room over the coming years, each ranging in size from 30,000-50,000 square feet and customized to the individual community. The massive, often two-storey entertainment complexes will see half of the space being devoted to dining and live entertainment and the other half being devoted to amusement games and feature attractions. In addition to the St. John’s location opening in 2019, Cineplex currently operates four other locations of The Rec Room in South Edmonton (AB), West Edmonton Mall (AB), Calgary (AB) and Toronto (ON), and has announced plans for complexes in London (ON), Mississauga (ON) and Vancouver (BC). -30- About The Rec Room The Rec Room is Canada’s premier ‘Eats & Entertainment’ destination that brings together incredible dining, amusement gaming, technology and live entertainment experiences all under one roof. Part of Cineplex, The Rec Room is a premier social destination and the ultimate gathering spot for corporate events, groups and parties. While each location is customized to the individual community, The Rec Room concept features multiple dining environments and a wide range of entertainment options including a large amusement games area featuring state-of-the-art simulation, feature attractions and redemption games as well as an auditorium-style space perfect for musical acts, bands and comedians. For more information, visit TheRecRoom.com or follow the action on social media through Facebook (TheRecRoomCA), Twitter (@TheRecRoomCA), Snapchat (@TheRecRoomCA) and Instagram (@TheRecRoomCA). About Cineplex A leading entertainment and media company, Cineplex (TSX:CGX) is a top-tier Canadian brand that operates in the Film Entertainment and Content, Amusement and Leisure, and Media sectors. As Canada’s largest and most innovative film exhibitor, Cineplex welcomes over 70 million guests annually through its circuit of 163 theatres across the country. Cineplex also operates successful businesses in digital commerce (CineplexStore.com), food service, alternative programming (Cineplex Events), cinema media (Cineplex Media), digital place-based media (Cineplex Digital Media), amusement solutions (Player One Amusement Group) and an online eSports platform for competitive and passionate gamers (WorldGaming.com). Additionally, Cineplex operates a location based entertainment business through Canada’s newest destination for ‘Eats & Entertainment’ (The Rec Room), and will also be opening new complexes specially designed for teens and families (Playdium) as well as exciting new sports and entertainment venues across Canada (Topgolf). Cineplex is a joint venture partner in SCENE, Canada’s largest entertainment loyalty program. Proudly recognized as having one of the country’s Most Admired Corporate Cultures, Cineplex employs approximately 13,000 people in its offices across Canada and the United States. To learn more visit Cineplex.com or download the Cineplex App. About Crombie REIT Crombie REIT (Real Estate Investment Trust) (“Crombie”) is an unincorporated, open-ended real estate investment trust established under, and governed by, the laws of the Province of Ontario. Crombie currently owns a portfolio of 284 income-producing properties across Canada, comprising approximately 19 million square feet with a strategy to own, operate and develop a portfolio of high quality grocery and drug store anchored shopping centres, freestanding stores and mixed use developments primarily in Canada's top urban and suburban markets. For more information on Crombie, visit crombie.ca Cineplex Media Relations contact: Sarah Van Lange Director, Communications Sarah.VanLange@Cineplex.com, 416-323-6728 Cineplex Investor Relations contact: Pat Marshall Vice President, Communications and Investor Relations Pat.Marshall@Cineplex.com, 416-323-6648 Crombie Media contact: Glenn Hynes, FCPA, FCA Executive Vice President, Chief Financial Officer and Secretary glenn.hynes@crombie.ca, 902-755-8100




AVALON MALL ANNOUNCES NEW RETAILERS AND STORE EXPANSION


Company Release - 2/25/2020 2:35 PM ET NEW GLASGOW, NS, Feb. 25, 2020 /CNW/ - Crombie Real Estate Investment Trust ("Crombie") (TSX: CRR.UN) is pleased to announce that a number of exciting international and national brands will open at Avalon Mall in 2020, and several existing retailers will expand their mall presence. SportChek, Tommy Hilfiger, Skechers, Bikini Village, and Michael Hill will open at Avalon Mall this year occupying approximately 40,600 square feet. Bath & Body Works, EB Games, and Bentley will relocate from their current locations, all in expanded footprints, and Tip Top opened their doors in a new expanded location in early February 2020. The Brick will open their first store in Newfoundland and Labrador with a new 46,000 square foot pad site. The expansion area of Avalon Mall is now approximately 90% leased, with more retailers to be announced in the coming months. Total Avalon Mall GLA is approximately 593,000 square feet. In 2019 Crombie announced that H&M, Old Navy, Gap, and Banana Republic would occupy approximately 53,000 square feet in the newly constructed and renovated areas of the mall. Securing strong global brands such as these complements the existing mix of stores, entertainment and services at Avalon Mall, with product lines that appeal to a wide range of demographics and customer needs. These announcements accompanied the opening of Winners and HomeSense (50,400 square feet) in their expanded location in August 2019 and the opening of The Rec Room by Cineplex (30,600 square feet) earlier in 2019. "We are very pleased with the retailers that have joined us and with our existing retailers committed to expanding their presence at Avalon Mall as part of redeveloping this flagship property," says Don Clow, President and CEO of Crombie REIT. "They enhance the experience of our shoppers and visitors, and are an integral part of what makes us the premier shopping and entertainment destination in the province." Crombie began this $112 million multi-phase redevelopment in 2017 to enhance Avalon Mall's position as the dominant shopping and entertainment centre in Newfoundland and Labrador. In addition to adding world-class retailers, interior common areas were transformed with contemporary porcelain tile and acoustic ceiling tiles, and updated LED lighting fixtures added. The food court has been expanded with modern finishes, additional seating and furniture, and sorting stations that allow the mall to divert organic waste to an on-site composter. A four-level, 875 space parking structure opened in 2018, and the project included a redesign and realignment of vehicular access to Kenmount Road. About Avalon Mall
Avalon Mall is the premiere regional shopping centre in St. John's and Newfoundland and Labrador. It is the largest enclosed shopping mall in the province and will boast approximately 593,000 square feet of GLA upon project completion. Avalon Mall is owned and managed by Crombie REIT. For more information on the redevelopment project, visit www.avalonmallredevelopment.com. About Crombie REIT
Crombie Real Estate Investment Trust ("Crombie") is an unincorporated, open-ended real estate investment trust established under, and governed by, the laws of the Province of Ontario. Crombie is one of the country's leading national retail property landlords with a strategy to own, operate and develop a portfolio of high quality grocery- and drugstore-anchored shopping centres, freestanding stores, and mixed-use developments primarily in Canada's top urban and suburban markets. More information about Crombie can be found at www.crombie.ca. SOURCE Crombie REIT Media Contact: Elizabeth Engram, MPR, Manager, Marketing & Public Relations, 902-755-8100 ext. 3038, elizabeth.engram@crombie.ca




AVALON MALL REDEVELOPMENT IMPROVES SHOPPING EXPERIENCE BY SECURING MAJOR RETAILERS


Company Release - 8/7/2019 6:39 PM ET NEW GLASGOW, NS, Aug. 7, 2019 /CNW/ - Crombie Real Estate Investment Trust ("Crombie") (TSX: CRR.UN) is pleased to announce that four of the world's leading retail brands will join Avalon Mall as part of the current redevelopment project, which will improve the shopping experience and enhance Avalon Mall's position as the dominant retail shopping centre in Newfoundland and Labrador. Old Navy, Gap, Banana Republic, and H&M will occupy approximately 53,000 square feet of the centre, close to the newly realigned Polina and Kenmount Road intersection. These strong global brands will complement the existing mix of stores and services at Avalon Mall, with product lines that suit a wide range of demographics and needs, and all are expected to open by the third quarter of 2020. This news accompanies the opening of Winners HomeSense in their expanded location on August 6 and follows the opening of Lush earlier this year. "We're very pleased with the progress we're making on the enhancement and expansion of Avalon Mall. This project aligns with Crombie's commitment to invest in welcoming, convenient properties that enrich the communities in which we operate," says Don Clow, President and CEO of Crombie REIT. "Together with the recent opening of The Rec Room, and this week's opening of Winners HomeSense, these world-class retailers will enhance our customers' experience and ensure Avalon Mall is the premiere shopping destination in Newfoundland and Labrador." The $112.3 million redevelopment and expansion project began in 2017 as Avalon Mall celebrated its 50th anniversary. In addition to adding world-class retailers, interior common areas are being transformed with contemporary porcelain tile and acoustic ceiling tiles, and lighting is being updated to LED fixtures. Work is currently underway in the food court, which will see modern finishes along with new seating and furniture. A four-level, 875 space parking structure opened in 2018, and the project included a redesign and realignment of vehicular access to Kenmount Road. About Avalon Mall Avalon Mall is the premiere regional shopping centre in St. John's and Newfoundland and Labrador. It is the largest enclosed shopping mall in the province and will boast approximately 593,000 square feet of GLA upon project completion. Avalon Mall is owned and managed by Crombie REIT. For more information on the redevelopment project, visit www.avalonmallredevelopment.com. About Crombie REIT Crombie Real Estate Investment Trust ("Crombie") is an unincorporated, open-ended real estate investment trust established under, and governed by, the laws of the Province of Ontario. Crombie is one of the country's leading national retail property landlords with a strategy to own, operate and develop a portfolio of high quality grocery- and drugstore-anchored shopping centres, freestanding stores, and mixed-use developments primarily in Canada's top urban and suburban markets. More information about Crombie can be found at www.crombie.ca. SOURCE Crombie REIT Media Contact: Susan MacConnell, Director, Communications, 902-755-8100, ext. 3447, susan.macconnell@crombie.ca





 

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LOCATION

48 Kenmount Road, St. John's, NL 
A1B 1W3

CONTACT US

General Inquiries

Email Us

(709) 753-7144  •  Fax: (709) 753-1208

Leasing Inquiries

marcel.elliott@crombie.ca

T: 709-753-7144
C: 709-699-3222

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